Pixformance Sports GmbH

Valerie Bures-Bönström (CEO) is a co-founder of Mrs.Sporty, a Europe-wide successful chain of fitness clubs that has received numerous awards for its business concept since 2005. In order to advance the Mrs.Sporty training concept, she set out to find a way to make functional training highly effective and safer.

The development of the innovative Pixformance software for functional training was the beginning of Pixformance Sports GmbH. Since its founding in 2012, the company has been pushing ahead with digitization in these markets and currently has over 600 clients worldwide – including Germany, Austria, Switzerland, Japan, the USA, the Benelux countries, Saudi Arabia and Malaysia.

Professional physiotherapy devices and fitness equipment, a patented software, a fully connected Online Platform, App as well as sustainable technologies Pixformance has established new innovative training and therapy standards.

The patented Pixformance Station is a free-standing digital sports device developed by experts in science, technology, medicine, and fitness. With our innovative software, the station measures the body of each user in a matter of seconds based on 25 joint points and 9 static points. It precisely analyses the execution of movements and provides live digital feedback — enabling particularly effective and safe functional training. With over 250 functional exercises, the station can be used for individual and circuit training.

Within the FORTEe project, Pixformance is providing their hard- and software to several FORTEe partners and their patients for a guided and tracked workout which makes fun, is monitored as well as guided even when a therapist is not nearby.